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Star Wars: The Rise of Skywalker

November 2019
Experiential Activation
Los Angeles, CA
5,000 - 20,000 Attendees
 
Overview
From JJLA
Powered by Verizon’s 5G network, Ryot and JJLA produced and executed, what evolved into a main focal point of, Star Wars: The Rise of Skywalker Red Carpet Premiere After Party on Hollywood Boulevard. Attendees were given the opportunity to stand in line to interact with two red armor-clad First Order Sith stormtroopers in real time through an LED Video wall that could be viewed 100 feet away on the opposite side of the event tent. While the actors were 15 miles away in Playa Vista, guests attending could see their movements on screen in the green room, as well as in their stormtrooper gear in 3-D while interacting with each individual who chose to participate. The purpose was to prove the real-time response of Verizon’s 5G network during a large scale event.
Venue
Venue map
Hollywood Boulevard
Los Angeles, CA
Event Team
Agencies & Vendors
People