Visa 2020 Pro Bowl Hospitality

THE GOAL: To create an immersive brand experience for Latin American clients at the 2020 Pro Bowl in Orlando, FL THE EXECUTION: In two months, Crew planned and executed a three-day program, entirely in Spanish, that included a brand-forward hospitality lounge, a day trip to Universal Studios, an evening of golfing and conversation with retired NFL player, Mark Sanchez, and a personalized experience at the 2020 Pro Bowl. THE RESULTS: + Oversold program - exceeded expected client attendance by 15% + Produced NFL-approved customized branded materials in less than 3 weeks - a process that usually requires a 2-month lead time + Visa strengthened relationships with clients