WeddingWire’s Bridal Fashion Week Party

In Spring 2015, the WeddingWire events team needed to create a stronger share-of-voice against competitors during Bridal Fashion Week to capture consumer, retailer and media audiences attention and raise awareness of their brand. Exhibiting at Bridal Fashion Week’s showcase at The Piers in New York had become overcrowded, and WeddingWire needed a way to stand-out against The Knot’s annual Fashion Week party. Kamari worked with the WeddingWire events team to develop a short-list of things every Bridal Fashion Week attendee needed (ie a blowout, manicure, makeup application, comfortable shoes, and a notebook/pen) and turned those needs into a way to convince industry movers and shakers to attend Wedding Wire’s pre-Fashion Week party. Kamari spearheaded a branded event that provided media, buyers, and retailers all the pampering and prep they needed prior to the fashion shows. From personalized stationary to full glam makeovers and free shoes, the event would have everything they needed to take on the week ahead. Kamari partnered the brand with Tieks, a popular calligrapher, GLAMSQUAD and secured an exclusive lounge inside New York’s Quin hotel. To up the ante, Kamari led the charge to partner with three top designers to exclusively preview few winning looks from their new collections, giving attendees a sneak-peek of what to expect at the shows. She also worked with TLC’s Monte Durham of “Say Yes to the Dress” to ensure his attendance and spark consumer excitement.