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Pepsi #Summergram
July 2019
Collaborators
Experiential Activation
San Diego, CA
20,000+ Attendees
Overview
From Modaro
In Collaboration with Instagram, Pepsi launched #Summergram Instagram campaign with a series of live events in New York, Chicago, Miami and Los Angeles and San Diego Comic-Con.
Modaro hand-picked a team of bubbly, fun and loving brand ambassadors in each activation city to bring this ”instagrammable” experience to the next level. The teams did an excellent job of promoting campaign hashtag and educating the guests about Pepsi’s unique AR code on Instagram.
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Event Team
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