NASCAR Pennzoil 400

Overview

From Good All Day Collective

GOOD was asked to join in an opportunity to create immersive experiences that appeal more to Gen Z and Millennials at the Las Vegas Motor Speedway for one of their biggest races of the year. We needed to be sure to allow callouts for sponsors and partners yet also create evergreen materials for LVMS to reuse at other races. We worked with our container pop up spaces partner to use four pre-fabric