NASCAR Pennzoil 400

GOOD was asked to join in an opportunity to create immersive experiences that appeal more to Gen Z and Millennials at the Las Vegas Motor Speedway for one of their biggest races of the year. We needed to be sure to allow callouts for sponsors and partners yet also create evergreen materials for LVMS to reuse at other races. We worked with our container pop up spaces partner to use four pre-fabricated containers and fully brand them inside and out. Ticket Renewal Lounge for sales of future race tickets, a photo-op complete with partner and location specific props and a Vintage Vegas lounge were placed on the outskirts of the track. Unexpected experiences catered to younger fans while bringing all fans to the locations, creating new experience for Nascar Fans and the Las Vegas Motor Speedway. Race. Eat. Sleep. Repeat.