Old Navy x Nickelodeon: Back to School

To get kids excited about going back to school, Old Navy and Nickelodeon teamed up to create “Multiply Your Style” – an interactive playground that spanned the Third Street Promenade in Santa Monica. We super-sized the fun of getting ready for school in the morning – an obstacle course of kid craziness including a pillow pit with a slide into a huge bowl of cereal! Two larger-than-life turbo hairdryers, a bouncy bus, wacky mirrors and foam scrubbers all added to the adventure - and cafeteria ladies were on hand to dish out tater tots to one and all! After a final pass through our schoolhouse – which doubled as a live broadcast hub for nick.com, kids got to strut their best back-to-school looks on the runway! DJ Fulano, dropped the beats all day long. Plus stylist Rachel Zoe and her son, and Modern Family’s Julie Bowen and her kids jumped in the fun!