Dos Equis x College Football Playoffs

To celebrate Dos Equis's official sponsorship of the College Football Championship game in New Orleans Amplified designed the ultimate tailgate experience for fans. Inspired by the brand's College Football, Football College digital platform the tailgate became the must attend destination in the Fan Zone. The 40x40 activation included a quarterback drills, truck bed photo engagement, beer hall and more. Inspired by halftime shows at football games, there were surprise moments each day, including a jazz band and a pop quiz by college football star Martellus Bennett. The Dos Equis Tailgate set the stage for the ultimate tiger faceoff!