Cupcake Vineyards Frozie Factory - Festival in Indio, CA | The Vendry

Cupcake Vineyards Frozie Factory

April 2019
Festival
Indio, CA
20,000+ Attendees
 
Overview
From MKTG
2019 was Cupcake Vineyards' 5th year as the official wine partner of Coachella Music Festival! MKTG strategized and executed this event for The Wine Group bringing a new innovative beverage to the trendy festival crowd, called the Frozie. A frozen wine cocktail featuring Cupcake with a consumer's selfie printed on top! These drinks were all the rage and fans couldn't help but snap a photo for Inst
Venue
Empire Polo Club
Indio, CA
Event Team
Agencies & Vendors
People