2019 was Cupcake Vineyards' 5th year as the official wine partner of Coachella Music Festival! MKTG strategized and executed this event for The Wine Group bringing a new innovative beverage to the trendy festival crowd, called the Frozie. A frozen wine cocktail featuring Cupcake with a consumer's selfie printed on top! These drinks were all the rage and fans couldn't help but snap a photo for Instagram. A variety of other Cupcake offerings were available festival wide including the newly launched rosé and sauvignon blanc cans (first canned beverage to be available on the grounds) and a fan favorite, Poptails.