Cupcake Vineyards Frozie Factory

FROM Gabrielle Tierney In 2019, Cupcake Vineyards was the official wine partner of Lollapalooza for the 6th year! MKTG helped the joyful brand strategize and execute The Frozie Factory featuring frozen wine cocktails with consumer's selfies printed on top along with a cool fractal themed Wine Lounge where consumers could escape the heat. The Wine Lounge featured a dichroic bar with a full lineup of Cupcake offerings including the newly launched rosé and sauvignon blanc cans.