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Lipton Tea - United for America

May 2020
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
 
Overview
From RMNG Experiential Marketing Agency
7 Day NYC Hospital Tour | 7k Teas Distributed In May of 2020, advertising agency DDB reached out to RMNG to create a give back program for first responders across New York and New Jersey. Working with Lipton Tea, RMNG treated workers heading to and from their hospital shifts to hot, fresh tea and pastries. RMNG and Lipton worked two shifts per day, one from 6 AM to 9 AM and another from 6 PM to 9 PM. From May 16th to May 22nd, we went to two locations per day throughout the New York and New Jersey area. We offered essential workers their choice of black, green, or decaf tea plus an assortment of pastries. We sold out our allotted 500 servings of tea and 500 servings of pastries at nearly every location, brightening first responders’ days in the process.
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