Overview
From Twenty Twenty Agency
THE CHALLENGE
Generate awareness and social engagement for Niagara Sparkling Water in key distribution markets in Texas
THE BIG IDEA
Fabricate two mobile units and a team of brand ambassadors visited various festivals, farmers markets, artisan markets, movie nights and more to introduce the new product. Our team encouraged newsletter sign ups, and entrance into a sweepstakes.
SUMMARY
14 Event Days
20,000 samples of Niagara Sparkling Water
10,000+ Sweepstakes Entries