Crown Royal Pop Up

This building takeover for Crown Royal transformed an empty space into an immersive branded environment to launch Crown Royal's new blackberry flavor and collaboration with Co Founder of FORVR Mood, Jackie Aina. The interior centerpiece was a custom 9' x 9' bar with a striking gold mirror finish and purple gradient, enhanced by LED elements and neon signs. Designed for reuse, the modular bar reflected both luxury and practicality. The building’s exterior was blasted with eye catching graphics, and painted in organic gradients to seamlessly merge the two applications. Inside, a Photo Op with custom designed and 3D printed 4' tall berries props and 20" ice cube stools added interactive touch points, blending functionality with brand storytelling. Custom shelving with soft LED lighting for merchandise, along with strategically placed carpets and vinyl flooring, enhanced the overall premium feel. This takeover was a perfect blend of design and branding, creating a high-impact experience while maximizing long-term value through reusable, thoughtfully crafted elements. Experiential Agency: Brand New Design and Fabrication: Tractor Vision, Inc. Photographer Credit: Hayden Sahli