Celsius @ Tough Mudder

For CELSIUS’s third year partnering with Tough Mudder, the company wanted to find a partner that would help them not only capture an audience, but align with the brand’s mission, vision and positioning. A Little Bird answered the call with a human-centric approach. Drawing inspiration from both Tough Mudder and CELSIUS, A Little Bird sought to create a seamless partnership between the two brands to bring CELSIUS to life.