Samplar AR App

M1 collaborated with Marz to bring their Tech Noir IPA to life with the SamplAR app. Beer drinkers can mix beats and synth riffs via augmented reality tracking technology. M1 designed an intuitive interface to create groovy music by playing looping samples. Once you download the SamplAR app, you simply hold your smartphone up to one of the Tech Noir cans, while the SamplAR looks for specific images embedded within the label. Each of the four can designs has three unique, interactive panels. Each panel plays an audio sample.