Gymshark \\ Whitney Simmons Launch

OBJECTIVE Elevate UK-based athletic retailer Gymshark’s presence in the US through an inclusive pop-up experience — highlighting sponsored athlete Whitney Simmons and her new product line. APPROACH The two-day event kicked off with an exclusive rooftop event and product launch in Melrose, welcoming a guest list packed with influencers, athletes, and press to an evening of food, music, shopping, and an all-female panel discussion. On the second day, Whitney opened the doors to fans and consumers. Brought on board to execute the client’s creative vision, we transformed the space and fabricated an interactive world of “all things Whitney”, inspired by her resounding message of positivity. RESULTS Lines of guests wrapped around the block, eagerly anticipating the interactive, personalized retail experience and rare meet-and-greet opportunity —with a complete sell out of the new product line, at the event and online.