Super Bowl LIV \\ Traz Powell Stadium

OBJECTIVE Join forces with Nike to transform and refurbish Miami’s Traz Powell Stadium — one of the most historic high school stadiums in America with more NFL players calling it their high school home field than any other — in commemoration of the city hosting their 11th Super Bowl. APPROACH Described by Nike as “one of the most sustainable renovations ever,” the refurbished Traz Powell stadium was created to be eco-friendly and provide local athletes with a state-of-the-art place to practice and play. The new turf is compiled of 282,000 pounds of Nike Grind Infill (made from recycled shoes), while the track, press box, locker rooms, and scoreboard received a complete, sustainable overhaul. Local artists were invited to leave their mark on Traz, creating large, vibrant murals of notable alumni. Nike celebrated the unveiling of the stadium to the community through four days of events coinciding with the weekend of Super Bowl 54 — opening the doors to the seven local home teams and the public with a football-themed fan zone, live entertainment, and food carts. RESULTS This event was all about giving back, and the local excitement and buzz were indescribable. The brand was recognized by Forbes, CSNBC, and many other news outlets for the contribution they made to the community.