Google Play Music at SXSW

This activation took place in Austin, Texas, at South by Southwest. SXSW is one of the largest film, interactive media, and music festivals in the US. Google Play, a digital distribution platform owned by Google teamed up with a Los Angeles based marketing company for the event. Steel Space Concepts provided 4 custom built containers consisting of several private enclosed meeting spaces for Google Play employees, a conference room to hold meetings and a bar/lounge area to serve drinks and light snacks to the attendees. Exterior elements were added to compliment the space for this successful activation!