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March of Dimes - Imagine a World
November 2017
Collaborators
Experiential Activation
Los Angeles, CA
1,000 - 5,000 Attendees
Overview
From Allied Experiential
To generate awareness and buzz about the March of Dimes with a 3-day take-over of LA Live around international Prematurity Awareness Day, the agency created a fun and whimsical world inside a 60 foot geodesic dome, including an interactive educational exhibit inspiring guests to imagine a world where every baby deserves a chance to grow up and change the world.
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