Amazon Beauty x HAUS Laboratories Pop-up

December 2019
Product Launch
Los Angeles, CA
1,000 - 5,000 Attendees
From Allied Experiential
AEX produced a two-day pop-up experience for Amazon Beauty and HAUS Laboratories at The Grove in Los Angeles. For the first time, Haus products were available to experiment with, explore and purchase in-person. The experience included an appearance by Lady Gaga herself and an exclusive preview of the holiday collection.
Event Team
Agencies & Vendors