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Procter & Gamble Fumble Frenzy
January 2020
Collaborators
Sporting Event
Miami Beach, FL
20,000+ Attendees
Overview
From Allied Experiential
To create an exciting, multi-brand activation for Procter and Gamble at the NFL Experience during Super Bowl Week 2020 in Miami, Florida, AEX designed and produced the “Fumble Frenzy” game - a six player competition that rewarded players who recovered the most footballs. Prizes included Amazon gift cards and the chance to win a pair of tickets to Super Bowl LIV. The set also included a custom, shoppable P&G product display wall and sampling station and the Pampers Airstream which featured upscale changing/nursing rooms.
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