LG Final Four Fan Fest - Experiential Activation in Phoenix, AZ | The Vendry

LG Final Four Fan Fest

March 2017
Experiential Activation
Phoenix, AZ
20,000+ Attendees
 
Overview
From Rogers & Cowan PMK
LG’s objectives were to highlight their innovative products while engaging their audience in a fresh, tech-forward, and exciting way while incorporating a basketball theme. Advantage developed, designed, and executed the “LG Game Changers Experience” – an immersive basketball fan experience built entirely using LG products. We gave each of LG’s hero products a dedicated space within their footpri
Event Team
Agencies & Vendors
  • Experiential Agency
    Rogers & Cowan PMK
    Stamford, CT
  • Videography
    OHello Media
    Los Angeles, CA
  • Experiential Agency
    Jack Morton
    Boston, MA
People

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