LG Final Four Fan Fest - Experiential Activation in Phoenix, AZ | The Vendry

Overview

From R&CPMK

LG’s objectives were to highlight their innovative products while engaging their audience in a fresh, tech-forward, and exciting way while incorporating a basketball theme. Advantage developed, designed, and executed the “LG Game Changers Experience” – an immersive basketball fan experience built entirely using LG products. We gave each of LG’s hero products a dedicated space within their footpri

Phoenix Convention Center

Agencies & Vendors

Experiential Agency
R&CPMK
New York, NY
Experiential Agency
Jack Morton
Boston, MA
Videography
OHello Media
Los Angeles, CA

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