Mucinex Nightshift: The Great Debate

As cold & flu season approached New York City, Mucinex looked to promote their newest product: Mucinex Nightshift. Through a light spirited 1-day activation held at one of the highest foot traffic venues in NYC, Mucinex Nightshift was at the forefront of the OTC drug market industry. The event played into the fact that Mucinex Nightshift does not make you feel groggy or “zombie” like when you wake up, differentiating it from its competitors. The activation relied heavily on our Brand Ambassadors that were split in to two different teams. The highlight of the activation was the entertaining and dramatic mock debate between the fictional heads of the CPS and the tired-”Zombie” horde. The debate focused on whether Mucinex Nightshift is too powerful. We also had the beloved Mr. Mucus, the brand’s mascot, on-site to really ramp up the crowd and take pictures with consumers. The debate ran 8 times through the day, maximizing exposure and giving passerby's a chance to catch a glimpse of what was going on in the heart of The Oculus. During the downtime between debates, our prize wheel offered consumers a chance to spin and win a giveaway prize. The cold & flu season inspired prizes had attendees excited to walk away with items such as a plush blanket, robe, travel mug, humidifier, etc. As guests lined up to participate in the prize wheel, they walked by our dropbox that encouraged them to dispose of their ‘zombifying’ competitive medicines for a second turn at the spin wheel.