Corporate Challenge Championship

The J.P. Morgan Corporate Challenge is a one-of-a-kind road race series that spans seven countries across five continents and engages nearly 250,000 runners throughout the world. In its 43rd year, the race continues to inspire corporate runners everywhere to compete at a distance that even busy executives have time to train for. As race and brand experts, OBE was brought in to elevate and execute consistent procedures and experiences across every market. For the 2019 Championship in San Francisco, we enlisted elite athletes Stephen Curry, Ron “Boss” Everline, and Angela Davis to kick off the festivities with a Q+A panel session about financial health, followed by a fun workout for 250 Bay Area girls. Then, the trio blew the horns to officially start the Championship race, which finished with a massive party inside the Chase Center – the Golden State Warriors’ brand new stadium. The Results: 250k runners from 7,500+ companies. Tracked 60+ KPIs in each market. 72.1% increase in followers & 76.7% YOY engagements on social media.