Jersey Reveal

In Texas, football is more than a game: it's life. Excellence is not the goal, it's the standard. So when Nike asked us to unveil jerseys to eight Frisco high school teams, we knew our play had to be unrivaled. We opened the doors to The Star—the Dallas Cowboys’ new world headquarters and practice facility—and took each team on a personalized journey through the new Nike “Texas Tested” locker room. The experience culminated in an epic reveal that announced their jerseys in a never-seen-before way: via hologram. Results: 400 live attendees. 140K impressions on Twitter. Gold at the 2016 Experience Design & Technology Awards: Best Use of a Single Technology (B-to-C).