Sweatworking by J.P. Morgan

One part thought leadership, one part workout, one part networking, Sweatworking by J.P. Morgan is an opportunity to get active with your colleagues, peers, friends and families. For this activation in San Francisco, actor/comedian, Kevin Hart and NBA superstar, Stephen Curry discussed the importance of healthy financial habits with parents and their children. Then, we connected financial fitness with physical fitness, taking attendees through a workout game where they completed exercises inspired by life decisions. The harder the decision (i.e., saving vs. spending), the more intense the exercise. In the end, Team Curry went home with a win, but everyone left feeling empowered and inspired. The Results: 560K+ likes on Kevin’s Instagram. 250 attendees (80 clients + their families).