Sony Pictures:Bad Boys For Life Premiere

Industria Creative took the traditional red carpet movie premiere and transformed it into an immersive, experiential platform for the mega-hit, Bad Boys for Life (Sony Pictures Entertainment). We literally brought the grit and the glamour of Miami to Hollywood for guests to explore and discover. Stars of the film, Will Smith and Martin Lawrence drove a custom Porsche past thousands of screaming fans lining Hollywood Boulevard before parking on our stage – literally! It was exactly the bad boy entrance expected by 1,500 influencers, media, and VIPs. Next, Will Smith entertained the crowd, including sweepstakes winners in movie theaters in five US markets via live feed, who were being treated to the film. There was a multitude of engagement – green screens allowed guests to drive a Porsche and Harley Davidson through the streets of Miami, street artists wowed the crowd painting live, plus fan art and one-of-a-kind Bad Boys For Life sneakers were on display. Not to mention interactive Mojito bars, Cuban street food, and live dancers mashing up hip-hop and Rumba. Shipping containers doubling as exclusive press rooms, as well as an 80-foot step-and-repeat, allowed the media to interview the cast before everyone headed inside the TCL Chinese Theatre for the screening. The stars really came out!