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adidas UltraBoost ‘19 National Launch
February 2019
Collaborators
In-Store Event
New York, NY
500 - 1,000 Attendees
Overview
From Clear As Day
The Challenge: adidas needed to create excitement for the new 2019 UltraBoost shoe across key cities in the US, reaching existing running enthusiasts and attracting newcomers to the new running culture.
The Solution: Engage running leaders in NY, LA, and Miami to host non-traditional runs starting at the adidas flagship stores and expand the reach through engaging influencers, original content for social, and epic post-run after-parties in each city.
The Stats:
255 Runners
600+ After Party Guests
801K Total Social Impressions
Venue
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Adidas Flagship NYC Store
New York, NY
Event Team
Agencies & Vendors
People
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