The Pregame At BCC

February 2020
Experiential Activation
Miami, FL
500 - 1,000 Attendees
From Mark Stephen Agency
To kick off the biggest weekend in sports and create brand awareness, we collaborated with Swire Properties to design a day of family-fun. The Pregame at BCC garnered over 400 consumers ready to connect with the interactive experience. To redefine the traditional entryway experience, Mark Stephen created a suspended 3D football passageway. As guests navigated through the activation, a carefree and playful environment was fostered. To emphasize excitement, our branded football ball pit and custom fabricated seesaw allowed guests to root for their favorite teams, Chiefs vs Kansas. The Pregame at BCC provided a consumer experience that stimulated education around Swire Properties real estate location, Brickell City Centre and built enthusiasm around Super Bowl LIV.
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