theAudience Social Club

April 2016
Experiential Activation
Coachella, CA
1,000 - 5,000 Attendees
From Hodde Bros Beverage Co.
We ran a 3-day Patrón activation at theAudience Social Club, presented by Wildfox, BMW, Paul Mitchell, Stella Artois and Patrón Tequila.  The event kicked off music’s biggest festival in La Quinta, CA by welcoming influencers, celebrities and socialites for a unique, immersive social experience featuring performances by Bonobo (DJ Set), A-Trak, Tasty Treat, LondonBridge and friends, wrapping up a weekend that sets a new standard when it comes to #FOMO. Emma Roberts sipped margaritas lakeside at the iconic Merv Griffin Estate with her BFFs, while Leonardo DiCaprio arrived with a small crew, escaping to the poolside, camera-free VIP cabanas where he chatted with friends and partygoers.  Other notable guests included Bonobo, who performed a DJ set for a packed crowd on Friday evening, kicking off the weekend with epic beats, while Mayer Hawthorne attended Saturday for Wildfox’s pool party takeover, which featured swimming mermaids in pools and poolside branded carnival games. Guests were able to interact with the clubs unique social environment, designed with the intention of creating one-of-a-kind photo opps and SnapChat moments, including a bike-powered blended margarita station, where guests could customize fruit-infused Patron margaritas, a detox and retox fave, and a braid bar.
Venue map
The Merv Griffin Estate
Palm Springs, CA
Event Team
Agencies & Vendors