Basil Hayden's Bourbon in Residence

The Bourbon in Residence program was designed to empower & inspire influential bartenders, through experiences that deeply instilled the brand story, and to ultimately prompt Basil Hayden’s selection on-premise. Event producer, GRADIENT, created a full brand takeover with trade immersion activities throughout a residential space, reinforcing the brand’s unique “hospitality lifestyle” positioning. From the invitations, to the entry and the decor, every aspect of the experiences felt as though you were within a home. Guests enjoyed backyard games, specially curated cocktails to fit the locale, a southern-inspired portrait studio, and live music. Hodde Bros provided brand ambassadors to assist with the event activations. Photos by Brittany A Miller.