Music Den At Lollapalooza

Lollapalooza is an annual 4-day music festival based in Chicago, Illinois at Grant Park. With 8 stages, and 170+ bands from all over the world, every Lolla lineup "makes hands wave, heads nod, and crowds holler." REACH created an experiential marketing campaign that generates excitement and induces positive connections to the Toyota brand at Lolla and other large scale music festivals year after year. Through one-of-a-kind activations and innovative execution of concepts, REACH continues to deliver unique engagements that allows Toyota to speak directly and authentically to millennials.