New York City Wine + Food Festival

NYCWFF is considered the largest wine and food festival in New York City with more than 80 events and widely recognized for its tastings in celebration of America’s favorite foods, intimate dinners with world-renowned chefs, late night parties, hands-on classes, educational seminars, wine tastings and more. Over 45,000 passionate gourmands and aficionados sip, swirl and savor world-class cuisine, wine and spirits served up by the industry’s finest. REACH's goal was to integrate Toyota in the culinary event space as a partner that authentically showcases key vehicles and vehicle features while generating awareness and brand engagements. By developing a vibrant, culinary focused and interactive program, Toyota was able to achieve their objectives and align with their targets at NYCWFF and several other culinary events across the US.