Puma Launches First U.S. Flagship Store

PUMA opened the doors to its first North American flagship store, located at 609 Fifth Avenue in New York City. Tapped to bring PUMA's classic suede sneaker to life, we created a 9' x 3' x 4' shoe sculpture to greet guests as they entered the store. Hung above the giant shoe, an oversized lace sculpture wrapped and twisted to create an NYC Big Apple.