CMA Music Festival

CMA Music Festival is a 4-day country music festival hosted each June by the Country Music Association in Nashville, Tennessee. The festival supports the CMA Foundation’s mission to shape the next generation through high quality music education. Since 2011, CMA has engaged REACH to provide turn-key event sponsor management for over 50 corporate partners at the CMA Music Festival which attracts over 350,000 country music fans to Nashville each year. REACH delivers partner activation services with a precise attention to detail to ensure the smooth and successful execution of their on-site activations for CMA partners such as ABC, Anheuser Busch, AT&T, GEICO, HGTV, Maui Jim, Xfinity, and many more. From orchestrating the unveiling of the World's Largest T-Shirt with Gildan for the Guinness Book of World Records, coordinating logistics with HGTV as they built a barn from the ground up in downtown Nashville, strategizing with BIC to turn Walk of Fame Park into a sandy beach, to organizing the placement of over 35 partner footprints on the busy streets of downtown Nashville, REACH will continue to support CMA and their partners again in 2020.