Zillow Unlock

As the real estate industry shifts to a consumer-driven marketplace, Zillow is transforming the way they work with their customers, which is why they created Zillow Unlock—a new, annual conference that brings together select partners from their Premier Agent, Rentals and New Construction businesses. Unlock’s Experiential Hub provided a collaborative space for guests to network, learn and become empowered while in attendance. There were educational spaces, a Braindate section for facilitated networking, town hall presentations covering products and best practices and more. On the keyhole-shaped turf park, and under a hanging, deconstructed roof inspired installation, guests could Unlock Knowledge in two interactive ways: Through the Unlock Your Home Journey string art activation, guests could choose one or more colored strings to answer the provided questions by connecting relevant emotions to the specific steps they’ve experienced throughout their personal home journey. With the Supporting Consumers Through the Home Journey activation, Zillow shared a snapshot of their newly developed personas, which help both Zillow and their attendees to better understand and empathize with the people they collectively serve. In the Unlock Inspiration area attendees were asked, “What does amazing customer service look like to you?” and encouraged to share stories of amazing customer service with a live illustrator, who drew these stories onto the wall, creating a mural in real time.