March 2019
Experiential Activation
Houston, TX
1,000 - 5,000 Attendees
From Department Zero Inc.
#BallinOnTikTok was an experiential marketing tour activating at select NCAA basketball universities to engage with students, educate them on the value of TikTok, and together celebrate their school's tournament performance during March Madness. The tour activated at ten universities across the southeastern US. Students were invited to enjoy free pizza and take home awesome TikTok branded freebies when they download the app. Tour Stops: - University of Houston - Louisiana State University - Florida State University - University of North Carolina - Chapel Hill - University of Virginia - Virginia Tech University - University of Tennessee - University of Kentucky - University of Louisville - Texas Tech University Agency Client: BBH LA
Venue map
University of Texas
Houston, TX
Event Team
Agencies & Vendors