Second Skin Brand Launch - Experiential Activation in Los Angeles, CA | The Vendry

Second Skin Brand Launch

July 2017
Experiential Activation
Los Angeles, CA
1,000 - 5,000 Attendees
From Department Zero Inc.
Second Skin is the first complete line of training apparel exclusively sold at Dick’s Sporting Goods and launched in July 2017. The Second Skin Tour promoted the line through product education and trial; building brand awareness while celebrating the launch of the brand. We set out on a cross-country tour, making stops at Dick’s Sporting Goods locations and key sponsored events. Tour stops includ
Event Team
Agencies & Vendors