Truth or Dare with Twitter @Vidcon

CHALLENGE Twitter signed on to VidCon as a title sponsor, hosting a main stage and VIP green room for the biggest and best creators. Our goal? To cultivate their place in the video creator community by encouraging creators to use the platform, posting native Twitter videos. SOLUTION Praytell responded by creating a customized “Truth or Dare” wheel for Twitter which could be played by creators at a stationary film booth setup inside Twitter’s green room. The film booth was active daily throughout VidCon, and Praytell proactively persuaded some of the top video stars to participate, including Miranda Sings, Baby Ariel, Trevor Moran, Rhett and Link, Glozell and more. Full RESULTS Praytell created 24 total “Truth or Dare” videos over the course of VidCon (library) and captured 4+ Million video views and 23.7 Million impressions. Editing, developing copy, and uploading videos in nearly real-time during the three-day conference, Praytell also managed all production and logistical planning and execution and vendor coordination including the film crew and rentals. Full Library here - https://twitter.com/i/moments/877909799199010816