Lime Crime Press Preview

May 2019
Product Launch
New York, NY
From Dera Lee Productions
In celebration of Lime Crime’s launch of their new augmented reality app, Dera Lee Productions produced an event around the brands interactive and playful themes. Held at Make Believe in the Sixty LES Hotel, social influencers were greeted and automatically transported into a colorful Lime Crime world. Rainbow inspired food and beverage was served while guest’s tested out the new collection from every tabletop. The Venus XL 2 photo backdrop became the AR experience allowing guests to interact with a life size Venus while standing next to her.
Event Team
Agencies & Vendors