Covergirl Press Preview

June 2019
Product Launch
New York, NY
From Dera Lee Productions
To launch Covergirl’s TruBlend Undercover Concealer, we created a complexion master class at their new Times Square location. The guests were taken on an interactive complexion event journey, where editors and influencers created their own makeup kit via a “choose your own adventure” experience prior to the official master class. Led by celebrity make up artist, Ash Kolm, the attendees then followed along creating their own flawless face, at their personal vanities with the products they picked out prior to the start of the event. The editors and influencers has the opportunity to try Covergirl face products first hand, including their new innovations while providing face time with the celebrity make up artist fostering relationships and boosting social coverage via an intimate, personal experience.
Event Team
Agencies & Vendors