Kernza Product Launch

An event to introduce a revolutionary new agricultural product to the world. Kernza® is a wild relative of wheat and has the potential to restore planet health if grown at scale. Its roots extend deep into the ground – up to 10 feet deep – which can create a carbon sink that pulls carbon from the air and keeps greenhouse gases out of the atmosphere. To demonstrate the remarkable nature of Kernza’s root system, our team created life-sized “Kernza” roots made of sisal fiber, suspended from the ceiling of the event venue in San Francisco. We also produced decor that would immerse guests in the promise this product holds.