Super Bowl LIII

January 2019
Experiential Activation
Atlanta, GA
20,000+ Attendees
From BeCore
Ever jump out of a plane, parachute into Mercedes Benz arena as the roof slides open, land on the field in front of thousands of cheering fans, and deliver the game ball for the Super Bowl? If you visited the CBS Sports Network activation space in Atlanta during the big game, you had a chance to experience just that. This 4D VR experience created lines of eager guests literally blocks long.
Event Team
Agencies & Vendors
  • Experiential Agency
    Los Angeles, CA
  • Photography
    O Hello Media
    Multiple locations
  • Experiential Tech
    Atlanta, GA
  • Fabrication
    Premier Displays
    Atlanta, GA and Las Vegas, NV