From Rubik Marketing
Fandom hosted "Fan DNA: Marketing in the Age of Fandomonium" - an insightful kick-off to NY Comic Con for fan strategists where they unveiled their inaugural report, "The State of Fandom." Speakers included the organizer of Comic Con - Lance Fensterman, CEO of Reed Pop and Walking Dead Producer David Albert. Attendees had their portraits drawn in comic book style, enjoyed coffee from the Fandom Cafe and drank green Joker Juice from IV bags (Joker movie premieres same week). The research came to life throughout the venue including icons in neon lights of the verticals of Fandom - Movies, Gaming, TV and Anime.