HBO Stay Home to the Movies Studio

July 2019
Experiential Activation
New York, NY
From POPsocial Inc.
From July 26 to 28, HBO partnered with experiential agency Giant Spoon to produce and design the outdoor event at Domino Park in Williamsburg. The 7,250-square-foot pop-up neighborhood consisted of four tiny houses and a communal backyard area. The four tiny houses were painted in blue, pink, green, and yellow, each representing a different movie genre, such as comedy, action, drama, and family-friendly. Each interior reflected those genres with props and signage. POPsocial was tasked to create a cinematic video booth experience that combined the iconic HBO opening sequence with live dynamic video capture. Instantly shareable, high-def fun.
Event Team
Agencies & Vendors