From POPsocial Inc.
From July 26 to 28, HBO partnered with experiential agency Giant Spoon to produce and design the outdoor event at Domino Park in Williamsburg. The 7,250-square-foot pop-up neighborhood consisted of four tiny houses and a communal backyard area.
The four tiny houses were painted in blue, pink, green, and yellow, each representing a different movie genre, such as comedy, action, drama, and family-friendly. Each interior reflected those genres with props and signage.
POPsocial was tasked to create a cinematic video booth experience that combined the iconic HBO opening sequence with live dynamic video capture. Instantly shareable, high-def fun.