Smirnoff World Pride

As part of Smirnoff’s World PRIDE programming, BMF partnered with the brand to conceptualize their larger marketing campaign and brand messaging into a float for the World PRIDE Parade. BMF collaborated with the brands integrated agency brand team to execute a brand float that represented the ‘Welcome Home’ campaign and creative concept. The design and execution of the float featured high impact branding, 3D fabrication of the NYC skyline and elements from the ‘Welcome Home’ creative such as logos and the use of house shaped elements.