Colgate Total SF Launch Event

Launch event for Colgate's Total SF Toothpaste, the biggest category innovation in 20 years, to broad-based media and consumers. BMF constructed an interactive event giving guests an immersive journey into the science behind the new toothpaste and highlighting the product benefits. Interactive touchscreens where guests could kill bacteria, Colgate scientists in Innovation Labs demonstrating the different aspects of the formula and how they work, combined with LED screens that took guests inside the human mouth all explained the science and more importantly, demonstrated the need for the product.