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Destiny 2 Launch
September 2017
Collaborators
PR Event
Los Angeles, CA
1,000 - 5,000 Attendees
Overview
From On Board Experiential
We will take any chance to build a giant alien moon in the sky. And this was our chance. In 2017, leading video game publisher Activision was releasing the much-anticipated Destiny 2 game. To stoke excitement, Activision and OBE created a live-streamed, gameplay premiere for global press and influencers. We transformed two airplane hangars into the ultimate gaming experience, hosting over 1,000 guests.
Results
352k views on YouTube.
229k streamers on Twitch.
15k+ likes on FB, 70k+ followers Twitter, 18k Hashtag mentions.
