40+ Market Mobile Tour for HT3

Rubik worked with Sony Pictures to create a delightful mobile activation to promote Hotel Transylvania 3: a snow cone cart tour! This tour traveled to 40+ markets across America, bringing guests and their families a delicious taste of summer vacation with colorful snow cones inspired by the Hotel Transylvania 3 characters. The activation also included a branded corn hole game and craft table, as well as character cut-outs for fun selfies.