Headspace App: Mindful Running & Dining

We partnered with Headspace and challenged press and influencers with just that through two unique activations—mindful running and mindful dining events for influencers and press. The run was a guided mindful run through New York’s Central Park—a setting that proved beautiful and meditative. The dining experience was at Chef Keller’s iconic restaurant, Per Se, where guests engaged in mindful dining exercises throughout the night as they enjoyed an intimate 5-course dinner. The events generated buzz for the brand and strong press coverage.