Avocados From MexicoEat Lively Tour

The Eat Lively Spring Tour presented by Avocados from Mexico visited 12 colleges and 2 retail locations over 6 weeks (late March-early May). The team successfully served over 11,000 delicious food samples and distributed over 7,300 Avocados from Mexico and TABASCO promotional items to college students and retail shoppers. The students and shoppers that we engaged with were genuinely excited to learn about the variety of ways to use Avocados From Mexico and TABASCO sauce in delicious, on-the-go recipes. They were happy to share positive feedback about their favorite menu items. TAVOs topped the list as the #1 item, followed by the AvoChicken Wrap, AvoSmoothie and AvoVeggie Torta respectively. AFM’s digital plan successfully extended the tour’s reach, generating over 21 million native ad impressions and over 110K Snapchat views for the Fall and Spring tours combined.